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If you're constantly advertising for tradespeople and getting either no applicants or the wrong ones, you're not alone.
Whether you’re hiring HVAC techs, plumbers, electricians, or fitters, many Australian businesses are stuck in a cycle of:
At HJ Recruitment, we speak to frustrated business owners every week who say:
“We’ve posted the job everywhere. Why is nobody decent applying?”
Here’s the real reason your ads aren’t working and a smarter, faster way to build a reliable team.
If your ad sounds like every other “great opportunity for a reliable tradesperson,” it’s easy to ignore. Quality candidates are flooded with options — you need to stand out.
Many ads are written from the business owner’s perspective, not the worker’s. Tradespeople want to know:
If your ad leads with company history and expectations rather than what’s in it for them you’ll lose attention in seconds.
Candidates avoid ads that are vague. If the ad doesn’t specify whether the role is FIFO, local, residential, or commercial they’ll swipe past it.
If your role requires an A-grade licence, ARCTick, confined space, or EWP ticket say so. Otherwise, you’ll waste time screening the wrong applicants.
The skilled trades shortage across Australia is growing. Quality tradies:
If your entire hiring strategy relies on Seek, Indeed, or Facebook groups you’re only reaching the same shallow pool as everyone else.
The best tradespeople aren’t always actively applying. They’re more likely to move if approached directly or recommended through trusted channels.
At HJ Recruitment, we don’t just post ads we proactively reach out to qualified, licensed trades across our internal database, referrals, and network.
Talk to us about how we source talent
Recruiting trades is different from recruiting office staff. You need:
That’s what we deliver across Perth, Brisbane, Sydney, Melbourne, and regional areas.
See how our recruitment process works
Think about what one bad hire has already cost you or how much project delays are impacting margins.
Now imagine:
That’s what happens when you stop relying on ads and start using an expert.
We recruit permanent tradespeople for:
Our clients trust us because we know what makes a good tradie and we move fast.
If your job ads aren’t working, it’s not your fault the market has changed. What worked five years ago doesn’t work now.
The tradespeople you actually want aren’t browsing Seek they’re working, being referred, or approached directly.
Let us help you reach them.
Get in touch today and we’ll show you how HJ Recruitment delivers job-ready tradespeople across Australia faster, easier, and with zero advertising guesswork.
